SparkPlugs
Where Sparks Ignite Flames
A space for lighting fast experiments and proof-of-concept builds to see if anyone actually cares.
Equal parts accelerator and apprenticeship, we're not just cultivating products, we're cultivating people for a changing world. We teach a new generation how to operate in an era where the barriers to creation have collapsed but the need for wonder and discernment has never been higher.
The Ultimate Self-Fulfillment Tool for Fourthwall Creators
Red Bull has created an extreme lifestyle empire by hosting some of the most innovative and entertaining experiential marketing events ever attended. Flugtag is no exception as their extreme global flight competition. After hosting the event for 13 years, Red Bull knew there was untapped engagement opportunity with on-site fans, but needed to find the best way to activate them by developing a voting method for a Flugtag People's Choice Award that would blend both online and on-site engagement.
Really real-time audience engagement.
We went to work developing a solution for fans to vote for their favorite Flugtag teams online while incorporating on-site engagement. Hashtags are great, if people use them, but Red Bull needed a more complete representation of fan activity.
The solution was a custom dashboard that pull in real-time voting results and fan-generated content. Red Bull was able to stream the content on social displays throughout the venue, encouraging fans on-site to vote and share. Red Bull ultimatley captured thousands of location-enabled posts shared by over 1,500 fans at the event. For the first time ever, Red Bull was about to accurately evaluate the true reach from on-site social sharing, with no hashtags.
The Ultimate Self-Fulfillment Tool for Fourthwall Creators
Red Bull has created an extreme lifestyle empire by hosting some of the most innovative and entertaining experiential marketing events ever attended. Flugtag is no exception as their extreme global flight competition. After hosting the event for 13 years, Red Bull knew there was untapped engagement opportunity with on-site fans, but needed to find the best way to activate them by developing a voting method for a Flugtag People's Choice Award that would blend both online and on-site engagement.
Really real-time audience engagement.
We went to work developing a solution for fans to vote for their favorite Flugtag teams online while incorporating on-site engagement. Hashtags are great, if people use them, but Red Bull needed a more complete representation of fan activity.
The solution was a custom dashboard that pull in real-time voting results and fan-generated content. Red Bull was able to stream the content on social displays throughout the venue, encouraging fans on-site to vote and share. Red Bull ultimatley captured thousands of location-enabled posts shared by over 1,500 fans at the event. For the first time ever, Red Bull was about to accurately evaluate the true reach from on-site social sharing, with no hashtags.
An Idea to Execution Engine
TaskTofu is a modern product-creation movement that rejects rigid legacy frameworks, embracing an AI-accelerated workflow where anyone can ship ideas to market and build tribes around what they create. Born from 25 years of watching smart people do fundamentally stupid things in the name of "best practices," TaskTofu operates on a simple truth: when AI has commoditized execution, only three things create competitive advantage: Story, Tribe, and Taste.
The framework flows like farm-to-table: raw ideas (Beans) get pressed into structured concepts (Tofu), combined with direction (Recipes), cooked rapidly (Kitchen), tasted experientially (not just QA'd), served to real users, and refined through ongoing connection with your tribe.
Operating on a One Week to Market cadence with rituals like the Bean Market (democratic idea-sharing), 3-2-1 (pre-release alignment), and You Got Served (emotional retrospectives), TaskTofu guarantees directional clarity, unprecedented velocity, and a culture where being wrong fast is prized, because it gets you to right even faster.